How to Put More of YOU into Your Business

The key to bringing the world back to life will also bring you abundance in your business. The world needs people who are vibrantly alive and ready to build a new kind of business. We need businesses that express our missions as human beings and make a contribution to the planet – and thrive in the process. You will create a magnetic attraction when your vision, your values, and your vocation are perfectly aligned.

Answering the following questions will help you attract abundance through your business. When you have done this, you will thrive in ways you cannot imagine. When planning a business, very few people take the time to look inside, to align their unique natural gifts, talents, and desires with the product or service their business provides.

1. Why do you do the work you do?

Most owners are in businesses because they saw an opportunity or because they have some professional experience they can conveniently sell. Their business is simply what they do and does not necessarily reflect their greatest talents or passions.

However, if you take the time to examine your gifts, your talents, and the particular message you have for the world, you will discover inspiring ways to earn money by sharing those talents. When your business expresses who you are, clients instinctively recognize that you are sincerely and personally committed to their happiness and success. No one can fake true concern.

2. With whom do you want to work?

Most business owners have customers or clients they dread dealing with, yet they continue to do business with them month after month. Whether you realize it or not, your customers know what you’re thinking about them.

Therefore, it is in everyone’s best interest for you to be proactive and “fire” clients who are not a good fit for your business. This will free you to focus on the people you care about. When you do business with people you like, they will naturally bring out your best work and inspire you to become better at what you do. Your better efforts will attract more perfect customers who will inspire you further. From there, your ability to thrive is unstoppable.

3. What do you do for your clients?

Generally speaking, a customer’s primary concern is to find someone who can solve their problem and make their pain stop. Therefore, you need to see your business from your customer’s perspective.

For example, instead of saying, “We provide accurate, professional bookkeeping services,” say, “We make sure you have the precise financial information you need, when you need it.” Rather than making a statement of fact, such as, “We are attorneys who specialize in small businesses,” present your service through their eyes, as in, “We take the mystery out of protecting what you’ve worked so hard to build.” Make a list of the benefits your customers will receive as a result of working with you or buying your products.

4. How do you set yourself apart?

Becoming an expert in your field is the best long-term way to attract abundance. You don’t need to have all the answers to be an expert; in fact most experts rely on many other professionals in and out of their field. What makes you an expert is your will, your drive, your passion, your confidence, and your ability to create solutions for your customers’ needs.

Remember, people draw conclusions about things and about each other within a matter of seconds. You may have 20 seconds to convince a potential client or customer that you are the solution to his or her problem. After that, you become lost in a current of information overload. So set yourself apart from the crowd, and watch your business soar.

5. The Final Key To Building an Abundant Life: What Permission Do You Need To Give Yourself? You already know deep down what you want to do. You have an idea what changes you need to make in your business. You know what’s not working.

You may be holding yourself back from taking the actions you know you need to take. Somewhere in your subconscious you may be following harmful “rules” you’ve made for yourself. You may believe you don’t deserve wild success. You may believe that work can’t be fun. You may believe that you owe it to those around you to maintain the status quo.